Author of
“Governing the Machine”

Ray Eitel‑Porter is the best‑selling author of Governing the Machine – How to navigate the risks of AI and unlock its true potential (Bloomsbury 2025) and numerous other publications on AI, ethics and governance.

What people are saying about Governing the Machine

Governing the Machine is the essential guide to harnessing the transformative potential of AI, while navigating and mitigating its inherent risks

“

  • “My advice to every business: ensure that you can harness the benefits of AI by proactively considering the important management and governance questions raised in this book.”

    James Manyika,
    Senior Vice President of Technology and Society, Google

  • “Responsible AI isn’t just a technical challenge—it’s a leadership imperative. This book offers essential guidance for anyone navigating the promise of deploying AI at scale. Read this book to understand how.”

    Reid Hoffman,
    Co-Founder of LinkedIn and best-selling author of Superagency: What Could Possibly Go Right with Our AI Future

  • “AI’s promise is real, but practical governance is required to earn trust and fulfil that promise. Governing the Machine is a refreshing, timely, and clear eyed roadmap for leaders determined to scale AI and capitalize on its full potential.”

    Arvind Krishna,
    Chairman and CEO, IBM

  • “Grounded, up-to-date, thorough, actionable – you could read this book, or you could pay consultants gazillions of dollars to tell you something less useful.”

    Stuart Russell OBE,
    Professor of Computer Science, University of California, Berkeley

  • “We have a responsibility to shape how AI is applied to drive meaningful, sustainable transformation across industries while upholding the public good. This book is an essential guide for doing just that.”

    Athina Kanioura,
    Chief Strategy and Transformation Officer, PepsiCo

Despite AI’s power to innovate daily life and revolutionize organizations, public trust in AI is low. For companies to take full advantage of AI, it is vital that they adopt and communicate a responsible approach in order to build consumer, employee and investor confidence.
 
Governing the Machine provides business leaders with a practical and flexible framework for building comprehensive and robust AI governance. It empowers organizations to reap the benefits, while ensuring that AI is trustworthy, sustainable and a source of opportunity and profit rather than liability and harm.
 
Drawing on their vast experience advising leading global companies, the authors demystify:
– The process of defining AI principles and policies
– Recognising and assessing risks
– Approaches for developing safeguards
– Selecting the right technical tools and training
– Evolving global AI regulations, laws and policies, including the EU AI Act and those in the US, UK and other key regions
 
Whether you’re just beginning your AI journey or assessing your organization’s approach, this book is your essential guide to seizing the opportunity – and avoiding the pitfalls – of AI systems.

Available from major booksellers
[ click to view ]

About the authors

Ray Eitel-Porter advises multinational companies and the public sector on AI governance and responsible AI. He is an Accenture Luminary and Senior Research Associate at the Intellectual Forum, Jesus College, Cambridge. He led Accenture’s global Responsible AI practice and established Accenture’s AI governance program.

Dr Paul Dongha leads Responsible AI and AI Strategy at one of the UK’s largest banks, NatWest Group. He ensures AI innovation drives value while rigorously adhering to regulations and protecting customers. Paul holds a PhD in agentic AI.

Miriam Vogel is the President/CEO of EqualAI, a nonprofit supporting AI adoption by promoting AI governance and literacy, and served as inaugural Chair of the US National AI Advisory Committee, mandated by Congress to advise the President on AI policy.